2015/16 Football’s Unsung Heroes

If you have ever moaned about the admission price at a non-league game then maybe you should think again. The cost of getting into a non-league match is amazingly cheap and season tickets represent unbelievable value with the average United Counties League Premier Division season ticket costing less than the average price of one match at top Premiership clubs. The standard of football is good, you will get a very warm welcome wherever you go and will not see too many histrionics from the players. However, pricing proves to be one of the main dilemmas facing most club committees – raise your prices too high and attendance drops, price too low and financial strife is just around the corner.

Having said all that, nearly every non-league club I have visited is committed to taking football to the whole community. Clubs put vast amounts of resources into nurturing young players, usually for little or no return, good players quickly move up the leagues for minimal or nonexistent fees while Mr Wenger and his cronies have the nerve to winge about ‘Financial Fair Play’. For many years non-league clubs have provided and continue to provide some of this country’s best players. Of the current crop Charlie Austin and Jamie Vardy both started their careers at non-league level as did former England heroes  Stuart Pearce, Ian Wright and John Barnes just to name a few.  All this comes from clubs who have to do whatever it takes to get a few extra pounds simply to survive, the complete opposite of the country’s top clubs who think nothing of splashing out millions on sub-standard players.

So how do non-league clubs survive? Without a wealthy benefactor, gate receipts and sponsorship undoubtedly make up the majority of a club’s income. The other major factor is the massive and largely unnoticed efforts of volunteers. Up and down the country thousands of ordinary people give up their time to improve their clubs. From coaching players, manning turnstiles and producing matchday programmes to fixing, painting, building, general ground maintenance and tidying up, the list is endless. All of these tasks, done free of charge, relieve a huge financial burden from the clubs. Volunteering is not limited to matchday activities, working parties are commonplace and tend to be extremely enjoyable for those that take part. They also go a long way to cementing the community spirit within a club.


Despite football’s ‘greedy’ tag many clubs are keen to embrace the local community, charities and schools in their area. This season Swan Confidential is proud to support Jaycee May O’Connor, a local girl who has Rett Syndrome. We will publish details of where to find more information on Rett Syndrome and how you can help Jaycee May in every matchday programme.

Thank you to all the unsung heroes that volunteer at clubs, their hard work behind the scenes means that we can all indulge in our passion and watch football in pleasant surroundings. Without volunteers non-league football would not exist and the beautiful game would not be quite as attractive. So next time you visit your local non-league ground, before you moan about the price, programme or state of the  ground simply ask yourself ‘how do I volunteer?’.


This season Swan Confidential matchday programme is proud to support 4 year old Jaycee May O’Conner, a local girl who has Rett Syndrome.


The rare condition, that predominantly affects girls, stunts development of the brain and leads to rapid regression and a loss of skills such as crawling or sitting.
This means that Jaycee May is unable to talk and she also has regular seizures.

Her family are trying to raise funds to buy life changing Tobii Eyegaze technology, the equipment that will finally give Jaycee May a voice and enable her to communicate with others, something that we all take for granted.

For more information on Rett Syndrome and how you can help improve Jaycee May’s quality of life please follow the links below:




Artwork courtesy of Bravo Sierra Designs.

Photograph by Andy Gunn.

Photograph of Jaycee May courtesy of Rebecca Hall.

Originally published in ‘Swans Confidential’ the official matchday programme of Newport Pagnell Town Football Club.
NPTFC 2-0 Rothwell Corinthians
United Counties League Premier
22nd August 2015

© Andy Gunn


2 thoughts on “2015/16 Football’s Unsung Heroes”

  1. All non league clubs and the volunteers who runs them deserved to be knighted. i karl white started up a club in 1979 called FC Cavaliers who now plays in the NOTTINGHAMSHIRE SENIOR LEAGUE step 7 and without the dedicated volunteers we would not survive.They go the extra mile with no sponsorships a lot of us like myself put in out of our own pockets because some of the lads are struggling to find subs.but we love the club and our contribution to help young people like a lot of clubs do.


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